Tutti Frutti has been one of the leaders for breakfast specialized restaurants offering the high quality food into a very relaxing ambience. Whether you are craving out for a regular breakfast or simply with a delightful montage of fruit, you would surely be amazed every time by the originality of its menu.

It has been the reasons why lots of budding entrepreneurs choose to get the tutti frutti franchise. The Tutti Frutti breakfast restaurants started in 1992 having the grand vision for a success. The results have exceeded the expectations of the founders resulting into growing the count of store in a rapid phase and building up a strong bond together with their franchisees. If you are thinking about getting Tutti Frutti franchise, here are some of the things that you have to consider first:

• Concept- Tutti Frutti is the one offering colorful ambiance and promising a good start of the day. It is a sunny restaurant together with their windows offering a good and unique breakfast experience having original decorating items like chicken as well as different and mouthwatering fruit displays. Not surprisingly, Tutti Frutti breakfast restaurant had already won their award for being the “Consumer’s Choice” for the breakfast restaurant category for every year in 2001. It has lots of things to do without any sort of delicious menu, as it simply does with its excellent as well as efficient service.
• Menu- another thing that you have to consider when getting into Tutti Frutti franchise is the menu. You would definitely agree that breakfast with this restaurant definitely goes beyond your experience that would not only satisfy your appetite of the customer, but also shines up for the whole day. If you would like to get into Tutti Frutti franchise, you would surely cater people with the food that they want, be it the traditional type of breakfast or with more tempting fruit platters, which is also a piece of art. As a franchisee, you also need to consider striving to offer a good touch for every dish by simply making clients satisfied with refreshing, appetizing and delicious experiences. Omelettes, crepes, French toasts, waffles, fresh fruits, eggs as well as juices are the samples of what awaits the guests at their welcoming table.

Product / Service

Based on my interview with them, nowadays Tutti Frutti provides more than 40 flavours and also more than 40 toppings, but not of flavours were provide at each outlet, it was just provide for original taste like flavour of chocolate and vanilla are very special in every days. Actually, Tutti Frutti frozen yogurt is an ice cream and it was a one of healthy dessert with varieties of flavour and it was topping like peach, grape for almond or tart, cappuccino for creamy, banana, passion, and blueberry. Besides Tutti Frutti also have a choice in many types of topping like pineapple, banana, strawberry, and kiwi.

Tutti Frutti Frozen Yogurt is an international soft serve frozen yogurt brand of Well Spring. It provides no sugar with mixes, very smooth base mixes, and 20 plus natural flavours. Tutti Frutti Frozen Yogurt was decided to please with a special quality yogurt that has a great taste and good nutrition. We try hard to  serve you with a great of  customer service and also care about them. Tutti Frutti Frozen Yogurt decided to be work on the best highest quality materials and in order to bring our customers the best frozen yogurt in the market today.

I found that Tutti Frutti have a  health benefits for people. Probiotics in Tutti Frutti is the meaning of for life were used in century. They claimed that it could prevents harmful bacteria, Strengthening the immune system preventing constipation, diarrhea, and bloating, lowers cholesterol levels, strengthens the immune system, lowering blood pressure, lowering cholesterol, Improving immune function and preventing infections, prevents colon cancer and few other that would benefited to your health.

Tutti Frutti company would be launch their a new product in every months and of course Tutti Frutti brand were very safe for the general income. Tutti Frutti product also were reached the customer need especially is for youngest. And for clear off the old stock , Tutti Frutti would give a some discount for a product and also do a some of promotion to clean the old stock






Process

Tutti Frutti would promote their new flavour and new topic about their incoming event. Like Valentine’s day, you can get a 50 percent discount when you buy one cup of Tutti Frutti and the discount is for the second cup with a minimum RM20.  And the latest promotion is student discount and just for a ladies day. And the student discount what they offered is if you would get a enjoy 10 percent off  and it was just kindly get a present on student id. Besides that, for the promotion of the ladies day, you just can enjoy 15 percent off and this promotion is for all ladies Tutti Frutti fans. But based on my interview with them, Tutti Frutti mainly is promote their new flavour and the new topic about their incoming news or products.

Besides a promotion, company of Tutti Frutti also has a process of training the employee. And their own company would have a house of training for train them with a good of equipments and also facilities requirements they also has provided for a trainer. And talk about their company, Tutti Frutti company does not have any sponsor of partner to support their financial aim and them no take any notes in this.

I found that Tutti Frutti have a 150 franchies outlet in the world. And own the franchise of them would have provided them a yogurt machine for them to use. For the construction, the franchise would pay for them and of course it would have a lease agreement. Based on the process of Tutti Frutti, they would provide a site selection or development, financials, training, and opening your new store.

Basically Tutti Frutti would improve their company brand awareness would start on September from TV advertisement or in newspaper, website, billboard, and so on.

Profitability 

The cost that you need when you want to start your own Tutti Frutti store is counting the size on the space and about the cost range is between RM180,000 to RM 300,000. And for the initial investment, the cost how many you have need is minimum of RM150,000 in cash or in liquid assets.

About the Tutti Frutti is a royalties in money, it was just open and cares for the success of the franchise. And we understand that for the first years are basically is the hard years when opening a business and that was why we provide a free royal for them  period in 3 years for the franchisees. Beyond this 3 years, Tutti Frutti should be decide to carry out a royalties and the maximum amount will be on 5 percent.

On a corporation standard, marketing department of Tutti Frutti will analyzing your location. Besides that the target market also will be first to open and also would offer a materials what they support are available during in any time and also to provide for all franchises. The new materials, public campaigns and also the local area would help to build your brand until success and you will have a access to our 24 per 7 which is marketing account website and also the industry relationship would to know that would check a requirement of what you need before to build the profits.

Besides that, there are two types of marketing fees. One I called co-operated marketing fees in 3 percent of gross revenue and that is the fees of collected on a monthly basic and the second one is called local marketing and their fees is 2 percent and that is tracked for every location, but it were not have collected by the officer.

The process of a training for a new franchisees is absolutely need. In their training program, they would has received a lot of feedback and they also make sure all the franchisees were ready to find the place to start the business operations for their own stores. Besides that, Tutti Frutti would provides two of types of training, one training in one day and the venue is their own corporate and the second is onsite training in three days and the venue or place is at the franchisee’s location. Besides for their mature training program and also all the manuals, operation templates and guides, they have would be have a best of knowledge about the business of Tutii Frutti in the world. And also they even have a video and burn in DVD and leave behind for remind the franchisees of the training.

Actually Tutti Frutti also has available or provided franchisor place or ground to build on their own store and start their own business but however, Tutti Frutti them would be entertain these all of full of words of agreements with existing franchisees.

If franchisor was very confuse or afraid about the location where to build on their own store. Do not worry, Tutti frutti would help franchisor and they also would referring you to their own network of leasing brokers as this is also one of service of them and they should be responsibility in this service. In basically, franchises has a many area or location of a place to give a franchisor to build on their own store and this they was very familiar about all this process and also to be more effective. And this process would be maintain in every day and easy for franchisor.

Based on franchise agreement, in general, when you want to start your business you must waiting between 4-6 months and it also would take in anywhere. In a franchise agreement, there were a rule before the franchisor start the business, the franchisor must signing in the agreement first then they would just can plan about their own business.

People

Naza groups, who was the Tutti Frutti franchisor chairman and the place he or she start to build their store in Taman Melati as is my chosen place where I have do a interview with them to get a information about what kinds of service what they provided, how many and what product you have in nowadays, does your business progression was different from other, how many flavour you have, and so on. But unlucky, I did not have do a interview with the chairman. Based on their occupation, their responsibility is very high. First, they must know all the progression in this business how was going on and also need to check the storage, financial, product, and so on in every day. The most important thing is need to update their news from checking their franchise.

And talk about their franchisor president who call Izham Hakimi. Actually their occupation is a manager of president. Mean when their store face a problem, she would do a meeting with the chairman and discuss together hot to solve the problem. Basically their standard of occupation is equally with a chairman.

Zamri Ibrahim, who in charge a operation executive as I do interview with him. Basically he would manage the product. The ways what he would promote their product is do a activity to advertise their new product and also do a poster and put out their outside door for easy can let the passenger pass by and to know their news what they promote. Besides that, they also would promote their new product by using a electric board where there hang up behind a counter. Flyer, update news on their face book, billboard, these all re also is their ways how to promote their new products and incoming events.

Zuraitah, handle the sales executive. All about the financial she would in charge. She also need counting everyday how many they earn and she checking also whether their store would lose their money during their business, prices of products, costs of advertising, salary of employers and so on. Financial for business is most important, if they counting a wrong, it would affect the progression of store.

Based on interview with Zamri Ibrahim, he told me their franchise do not have provide service department is because their franchise do not have more space offer. And about the working time of employers per day, they have eight hours during their working. And the qualification of employers is minimum diploma.

And about their product what they offered in nowadays, customers were very satisfy and their products also provide customers needs. About the customers, most of them are teenagers or adults buy their products and also some of them is children. Basically, teenagers and adults is their marketing target, because Tutti Frutti products were addicted for them.